© 2019 Darlene Trew Crist, Crist Communications


Choosing the right words

Science is complicated, particularly for those lacking a science background. Darlene works with scientists to help them find the right words, tone, and balance to explain their scientific findings to a variety of different audiences. As a writer and experienced editor, her goal is to help scientists explain their work in clear, easily understood, and accessible ways. She takes care not to "dumb down" the science, but rather to provide examples that help translate science in ways that can be readily understood. Click image for examples.

Finding innovative ways to communicate 

Darlene strives for a positive aesthetic, often combining art and science to effectively tell a science story. One example is "Tiny Giants," a traveling photography exhibit, where invisible marine microbes come to life in large photographs to tell the story of their importance and multiple ways they contribute to keeping the natural world in balance. "Making the invisible visible" was a way to engage people in scientific discussion. Click image for examples.

Synthesizing science 


Darlene has had the honor of guiding two large science programs -- Census of Marine Life and Deep Carbon Observatory -- in synthesizing ten years of scientific research and sharing it with fellow scientists, policymakers, funders, and the public. Her work entails managing and creating the final scientific products that take the shape of everything from books, special issues, infographics, short videos, animations to printed pieces. She acts as the interface between scientists and designers, choosing the most effective media for delivering impactful messages. Click image for examples.

Preparing for interviews 

Speaking to a reporter on camera or into a microphone is not an easy thing to do well, particularly when the subject matter is complicated. Darlene helps scientists find the right words and examples to make their science understood. She has prepared scientists for interviews under a variety of scenarios, including in crisis situations. From conducting practice questions to helping formulate ideas, she strives to make sure scientists know what to say and how to say it before going public. Click image for results.